Best Practices For Managing A Market Research Online Community
June 15, 2012
Why Read This Report
Market research online communities (MROCs) are an increasingly popular qualitative research method. They allow market insights professionals to engage with consumers via a number of different qualitative research activities and provide in-depth insights in a relatively quick nature. Though they are, in most instances, more cost-efficient than traditional forms of qualitative research (i.e., focus groups), how you manage your community has a profound effect on the output you receive. This report shares 10 best practices that will help you effectively and efficiently manage an MROC.
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