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Follow Best Practices To Encourage Mobile Banking Use

October 7, 2015

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This is the Processes report in The Mobile Banking Strategy Playbook For 2016.

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Why Read This Report

This report looks at how digital banking teams can drive mobile banking use by understanding their customers' needs, following a customer-centric design and development process, using marketing and education to promote mobile banking, lowering the barriers to adoption, and delivering engaging customer experiences in mobile. This report was originally published on January 28, 2013; Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in September 2015.

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Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Mobile Banking Excellence Requires Process
  • Take A Systematic Approach To Understanding Customer Needs
  • Design World-Class Mobile Banking Services
  • Drive Customer Adoption With Marketing And Education
  • Drive Use With Efficient, Easy-To-Use, And Engaging Mobile Banking
  • Supplemental Material
  • Related Research Documents

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