Best Practice Report

Best Practices In User Experience (UX) Design

Design Compelling User Experiences To Wow Your Customers

September 4th, 2009
With contributors:
Harley Manning , Mike Gilpin , John Rymer , David D'Silva , Wallis Yu

Summary

Users have great expectations when they visit your Web and mobile applications. They increasingly want an experience that's valuable, easy to use, aesthetically pleasing, and emotionally satisfying. To retain and gain customers, you have to continually win their hearts and minds by providing them with a compelling user experience (UX) that is useful, usable, and desirable. Application development professionals can take the user experience bull by the horns by following these best practices: 1) become your users; 2) design first; 3) trust no one — test; and 4) inject user experience design into your software development life cycle (SDLC).

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