Best Practices Of IT Management Software Vendor Positioning
Positioning Is Influenced By The Web Site But Extends Through Social Media
February 18, 2010
Why Read This Report
Two years after Forrester first published it, our vendor positioning review (VPR) methodology has become a proven strategy tool; Forrester analysts have applied it in multiple advisory engagements, and marketing professionals actively leverage it as a self-assessment tool. Multiple reports have been published highlighting VPR best practices in several hardware, software, and services categories including IT management software (ITMS). The VPR reflects mainly the tonality and design of a vendor's Web site. In this time of emerging social media, it is time to extend the VPR methodology to cater for these possibilities as well. To close the chapter on the vendor positioning review for IT management software, Forrester has highlighted current best practices for each VPR category for Q4 2009.
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Tools And Templates
Models and Calculators
- Social Media Preferences Of Technology Buyers
Table of Contents
- Changing Buying Patterns Require Even Smarter Vendor Positioning
- VPR Best Practice Awards In ITMS Q4 2009
- Vendors Underestimate The Importance Of Their Web Sites
- Supplemental Material
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