Save or Share this Report

For B2B Marketing Professionals

Best Practices Of IT Management Software Vendor Positioning

Positioning Is Influenced By The Web Site But Extends Through Social Media

February 18, 2010

Primary author headshot


  • By Peter O'Neill
  • with Miroslaw Lisserman,
  • Thomas Mendel, Ph.D.

Why Read This Report

Two years after Forrester first published it, our vendor positioning review (VPR) methodology has become a proven strategy tool; Forrester analysts have applied it in multiple advisory engagements, and marketing professionals actively leverage it as a self-assessment tool. Multiple reports have been published highlighting VPR best practices in several hardware, software, and services categories including IT management software (ITMS). The VPR reflects mainly the tonality and design of a vendor's Web site. In this time of emerging social media, it is time to extend the VPR methodology to cater for these possibilities as well. To close the chapter on the vendor positioning review for IT management software, Forrester has highlighted current best practices for each VPR category for Q4 2009.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($2495 USD).


Tools And Templates

Models and Calculators

calculator icon
  • Social Media Preferences Of Technology Buyers

Table of Contents

  • Changing Buying Patterns Require Even Smarter Vendor Positioning
  • VPR Best Practice Awards In ITMS Q4 2009

  • Vendors Underestimate The Importance Of Their Web Sites
  • Supplemental Material
  • Related Research Documents