Trends Report

Beyond ROI: Showcasing The True Impact Of Mobile Marketing

March 22nd, 2016
Jennifer Wise, null
Jennifer Wise
With contributors:
Luca Paderni , Julie Ask , Kasia Madej , Laura Glazer

Summary

Mobile phones are ubiquitous, but the same cannot be said for sophisticated mobile marketing strategies within organizations. It's a classic chicken-or-egg problem: Marketers can't build a strong strategy without securing executive support and budget, but they can't secure support and budget without demonstrating the past success of integrating mobile into their strategy. This report outlines how marketing leaders can articulate the benefits of a mobile program — and the costs of not going mobile — to win over key stakeholders. This is an update of a previously published report; Forrester reviews it periodically for continued relevance and accuracy. We are now revising it to include new examples and primary research.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.