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For Customer Insights Professionals

Beyond The Map With Location Intelligence

Stop Staring At Maps: Use Modern Location Data And Technologies To Act At The Speed Of Customer Obsession

January 10, 2019


Why Read This Report

The opportunity to analyze your business and customers' location information has shifted up a gear from the niche and static map-based use cases of the past. Firms now have access to unprecedented levels of customers' location data and systems to drive spatial analysis and insights. This report shows customer insights (CI) professionals how to seize this opportunity and apply location data and analytics to drive business decisions and optimize customer experiences across the entire customer life cycle. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Engaging Customers With Location Intelligence Beyond Maps
  • Fueling The Customer Life Cycle With Location Intelligence
  • Multiple Technologies Enable Data Collection, Insights, And Action
  • Recommendations

  • Go Beyond Maps With High-Speed Intelligence
  • Supplemental Material
  • Related Research Documents