Trends Report

Beyond The Map With Location Intelligence

Stop Staring At Maps: Use Modern Location Data And Technologies To Act At The Speed Of Customer Obsession

James McCormick
Emily Miller
 and  four contributors
Jan 10, 2019

Summary

The opportunity to analyze your business and customers’ location information has shifted up a gear from the niche and static map-based use cases of the past. Firms now have access to unprecedented levels of customers’ location data and systems to drive spatial analysis and insights. This report shows customer insights (CI) professionals how to seize this opportunity and apply location data and analytics to drive business decisions and optimize customer experiences across the entire customer lifecycle.

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