Trends Report

Beyond The Map With Location Intelligence

Stop Staring At Maps: Use Modern Location Data And Technologies To Act At The Speed Of Customer Obsession

January 10th, 2019
James McCormick, null
James McCormick
Emily Miller, null
Emily Miller
With contributors:
Gene Leganza , Robert Perdoni , Chandler Hennig , Kara Hartig


The opportunity to analyze your business and customers’ location information has shifted up a gear from the niche and static map-based use cases of the past. Firms now have access to unprecedented levels of customers’ location data and systems to drive spatial analysis and insights. This report shows customer insights (CI) professionals how to seize this opportunity and apply location data and analytics to drive business decisions and optimize customer experiences across the entire customer lifecycle.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.