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For Application Development & Delivery Professionals

Boost Customer Insights With Actionable Marketing Dashboards

A Practical Guide For Technology And Business Professionals To Collaboratively Build Effective Marketing Dashboards

March 7, 2016


Why Read This Report

In this report, application development and delivery (AD&D) pros will learn about the strategies, goals, objectives, and challenges that their customer insights (CI) colleagues face when defining business requirements for marketing dashboards. The report will also provide best practices for AD&D pros to design, architect, build, or select a packaged marketing dashboard solution.

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Table of Contents

  • Business Intelligence Processes Are Still Too Technology-Centric
  • Use The Power Of Dashboards To Turn Marketing Data Into Insights
  • Implement A Top-Down Approach To Build Marketing Dashboards
  • Account For All, Not Just Visualization, Building Blocks Of A Dashboard
  • Recommendations

  • Align Your Marketing Dashboard Strategy With Systems Of Insights
  • Supplemental Material

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