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For eBusiness & Channel Strategy Professionals

Engage Customers Through Mobile

August 4, 2016

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This is the Executive Overview report in The Mobile eBusiness Playbook For 2017.

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Why Read This Playbook

eBusiness and channel strategy professionals face both the opportunity and the challenge of an ever-more-connected consumer. Consumers expect to be able to engage with brands on their mobile devices to get anything they want in their immediate context and moments of need. Forrester calls this the mobile mind shift. This is an update to the report last published on May 4, 2015; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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