Case Study

Bosch Embraces Cultural Transformation To Drive Innovation

Learn How Bosch Places Cultural Change At The Center Of Digital Transformation To Strengthen Its Innovation Capabilities

November 24th, 2020
With contributors:
Pascal Matzke , Elitsa Kortenska , Diane Lynch


Old product development models are colliding with innovation. Bosch knows it — but also knows that the company must embrace a more adaptive approach to accelerate its innovation and product development cycles. As it transforms into a digital business, Bosch is carefully weighing issues such as the speed of its cultural change and the impact on its brand image as an innovator against the value of its existing culture. Technology and business leaders should read this report to learn from Bosch’s experiences during its cultural transformation.

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