Report

Branded Manufacturers: Master Your Own Digital Destiny

Understand Your Brand's Digital Commerce Opportunity To Craft A Comprehensive Direct-To-Consumer Strategy
January 29th, 2021
With Contributors:
Melissa Chaudet
and Rachel Birrell

Summary

Consumer-facing brand manufacturers are doubling down on their direct-to-consumer (DTC) digital engagement and commerce capabilities. To master their digital destiny, brands must understand the relative opportunity of different digital commerce approaches

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