Trends Report

Branded Video Marketing Success Starts With Customer-Centric Distribution

Map Distribution To The Customer Life Cycle To Recapture Fragmented Audience Across Channels And Platforms

October 16th, 2015
With contributors:
Luca Paderni , Ryan Skinner , Kasia Madej , Laura Glazer

Summary

Video content is the medium of the day. Marketers, publishers, social networks, TV broadcasters, consumers — everybody is busy producing it and building audiences for it. But increasing fragmentation in the video landscape means that marketers need to be more strategic about where their content will appear. Many underestimate the importance of distribution in their planning cycles, often relegating it to a post-production consideration. In today's video landscape, that is a costly mistake. Read this report to find why and how you should put distribution considerations at the center of video marketing initiatives to ensure the most effective promotion possible for branded video content.

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