Trends Report

Brands: Gauge The Size Of Your Digital Commerce Prize

Assessing The Digital Commerce Opportunity For B2C Branded Manufacturers

October 23rd, 2023
Michelle Beeson, null
Michelle Beeson
With contributors:
Martin Gill , Sucharita Kodali , Victoria Manes , Marissa Fritz


Consumer-facing brands need a direct-to-consumer (DTC) digital presence. But when it comes to digital DTC revenue, their opportunities aren’t equal. Some brands’ digital commerce strategy will prioritize direct-to-consumer sales over their own digital touchpoints; others will focus on building joint business partnerships with retailers to drive indirect digital sales. However, geographic region and branded product type will change the relevance, projected sales volumes, and margins of each digital commerce touchpoint. This report describes how brand leaders can identify their brand product type and understand regional differences in the digital commerce landscape to identify their global digital commerce opportunity.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.