Brands Lift Engagement With Native Advertising

Marketers Can Tell Unique Stories Through Trusted Media Channels But Must Deliver Value Transparently
January 16th, 2014
With Contributors:
Luca Paderni
Susan Bidel
and Samantha Merlivat


Native advertising, or sponsored content — a new form of online media promotion that inserts brand-created messages in the editorial product — is changing how some marketers work with media to achieve greater engagement and preference from their customers

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