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For B2C Marketing Professionals

Breakout Vendors: Content Intelligence For Marketing

Acrolinx, Idio, And Persado Use Content Intelligence To Raise Brands' Content Quality

March 23, 2017


Why Read This Report

Marketers understand the crucial role that content plays in their brands' growth and business development, but they lack the manpower, budget, or — sometimes — the capability to maintain and optimize the volumes of content they're publishing. Enter content intelligence vendors. Acrolinx automates brand consistency; Idio links content topic to customer interest; and Persado optimizes the emotional appeal of offer content. Each is winning big contracts with household name brands.

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Table of Contents

  • Content Intelligence Emerges To Drive Content Performance
  • Breakout Vendors Offer Content Intelligence At A Fixed (But High) Price
  • Acrolinx Brings Consistency To Brand Content, Wherever It Resides
  • Idio Tells You Which Content Topics Each Customer Values
  • Persado Automates Marketing Offers With Optimal Emotional Appeal
  • Recommendations

  • Champion The Need For An Enterprise Approach To Content
  • Supplemental Material

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