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For B2C Marketing Professionals

Breakout Vendors: Content Intelligence For Marketing

Acrolinx, Idio, And Persado Use Content Intelligence To Raise Brands' Content Quality

March 23, 2017

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Why Read This Report

Marketers understand the crucial role that content plays in their brands' growth and business development, but they lack the manpower, budget, or — sometimes — the capability to maintain and optimize the volumes of content they're publishing. Enter content intelligence vendors. Acrolinx automates brand consistency; Idio links content topic to customer interest; and Persado optimizes the emotional appeal of offer content. Each is winning big contracts with household name brands.

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Table of Contents

  • Content Intelligence Emerges To Drive Content Performance
  • Breakout Vendors Offer Content Intelligence At A Fixed (But High) Price
  • Acrolinx Brings Consistency To Brand Content, Wherever It Resides
  • Idio Tells You Which Content Topics Each Customer Values
  • Persado Automates Marketing Offers With Optimal Emotional Appeal
  • Recommendations

  • Champion The Need For An Enterprise Approach To Content
  • Supplemental Material

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