Trends Report

Breakout Vendors: Marketing Measurement And Optimization Solutions

August 7th, 2017
Tina Moffett, Principal Analyst
Tina Moffett Principal Analyst
With contributors:
Mary Pilecki , Arleen Chien , Christian Splaine , Christine Turley

Summary

Marketing measurement and optimization solutions help B2C marketers analyze complex marketing initiatives and plan future marketing investments. Using advanced measurement, marketers can choose among multiple solutions that address gaps between measuring traditional and digital media. In this report, we will profile two breakout vendors — companies that should be on B2C marketers' radar as they further develop their marketing measurement and optimization strategy.

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