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For CMO Professionals

Breakthrough Or Bust: A Formula For Consumer Readiness

Introducing Forrester's Consumer Energy Index

April 11, 2019

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Why Read This Report

Empowered consumers look like an unstoppable force: They latch onto new experiences faster than innovators can generate them. CMOs know the pain of failing to win their attention, lead them to action, and lock in retention, despite their best marketing efforts. The causes of this failure seem indiscernible, but Forrester's Consumer Energy Index tracks the underlying forces that compel consumers toward or away from a brand experience. Learn what consumer energy is, how it shapes your customer relationships, and how to master it to draw in your customers.

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Table of Contents

  • The Veneer Of Prosperous Innovation
  • Consumer Energy Signals Receptiveness To Innovation
  • CMOs Must Become Masters Of Their Consumers' Energy
  • Recommendations

  • Plug Into Consumer Energy To Draw Customers Into Your Experience
  • Supplemental Material
  • Related Research Documents

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