Best Practice Report

How To Adapt Your Marketing Strategy For Consumer Energy

April 11th, 2019
Anjali Lai, null
Anjali Lai
With contributors:
Keith Johnston , James McQuivey, PhD , Adrian Chapman , Shynise McElveen , Rachel Birrell


Empowered consumers look like an unstoppable force: They latch onto new experiences faster than innovators can generate them. CMOs know the pain of failing to win their attention, lead them to action, and lock in retention, despite their best marketing efforts. The causes of this failure seem indiscernible, but Forrester’s Consumer Energy Index tracks the underlying emotional forces that compel consumers toward or away from a brand experience. Learn why consumer energy is a critical input to your understanding of the human picture and how to master it to draw in your customers.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.