Brief: Airlines Must Embrace Mobile Moments To Differentiate
Smart Airlines Are Building Competitive Advantage By Crafting High-Value Mobile Moments Throughout Their Customers' Journeys
March 10, 2016
Why Read This Brief
Mobile is changing travelers' behaviors and expectations worldwide, making mobile moments the next battleground for airlines. While Chinese travelers are rapidly embracing mobile moments, most airlines have yet to follow them; as a result, most airlines are unable to serve customers throughout their entire journey. B2C marketing professionals managing airline brands can use this brief to learn how to better address airline travelers in their most relevant mobile moments.
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