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For B2C Marketing Professionals

Brief: Attract Customers Through Local Search

August 22, 2016

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Why Read This Brief

Customers are finding new brands and products locally with the help of mobile and perpetual connectivity. But B2C marketers have been slow to react to this behavior and still do not promote their locations for user discovery. This report will define what makes local searches unique, highlight customers' local information needs, and help marketers craft the right digital footprint and promotions to drive in-store foot traffic.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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