Trends Report

Brief: Be Cool, Not Creepy

The Causes Of Creepy Experiences And How Brands Can Avoid Them

January 29th, 2016
Fatemeh Khatibloo, null
Fatemeh Khatibloo
With contributors:
Srividya Sridharan , Brandon Purcell , Kristopher Arcand , Alexander Spiliotes , Tyler Thurston

Summary

Each of us has had an experience we might describe as "creepy." But in the context of marketing and advertising, what does that word really mean? This report uses Forrester's ConsumerVoices community and social media surveys to quantify these experiences, uncover how they affect customer perceptions and how marketers and customer insights (CI) professionals can avoid them.

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