Trends Report

Brief: Best Practices For Engaging Consumers Via Messaging Apps

July 15th, 2014
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
With contributors:
Melissa Parrish , Samantha Merlivat

Summary

To help brands connect with their audiences, messaging apps such as Instagram, Kik, Line, Snapchat, Tango, and WeChat have begun to offer nascent marketing tools. This brief report provides examples from marketers that have pioneered the use of messaging apps to engage with customers and shares best practices to help you experiment with these new platforms.

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