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For B2C Marketing Professionals

Brief: Buy Social Point Solutions, Not Social Suites

June 19, 2015

Primary author headshot


  • By Nate Elliott
  • with Luca S. Paderni,
  • Erna Alfred Liousas,
  • Allison Smith,
  • Kim Celestre,
  • Wei-ming Egelman

Why Read This Brief

More than two-thirds of avid social marketers believe it's more effective for them to buy all their social tools from a single vendor than to buy social point solutions from several different vendors — but they couldn't be more wrong. This report reveals the problems with social suites and explains why marketers should choose social point solutions instead.

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Table of Contents

  • Marketers Say They Want Social Suites

  • Buy Social Platforms That Integrate With Non-Social Tools
  • Supplemental Material
  • Related Research Documents