Trends Report

Brief: Co-Opt Digital Disruptors To Meet Digital Business Challenges

Digital Disruption Provides Opportunities For CIOs In India To Become Relevant Again

October 20th, 2015
Ashutosh Sharma, VP, Research Director
Ashutosh Sharma VP, Research Director
With contributors:
Dane Anderson , Frederic Giron , Nigel Fenwick , Flora Zhang , Bill Nagel

Summary

The speed and magnitude of digital disruption in India have taken enterprises by surprise. Incumbent firms across industries are competing with digital startups for the business of tech-empowered customers. While the startups threaten the status quo, they also present opportunities that Indian enterprises can use on their own digital journey. CIOs will greatly benefit from taking an active role in co-opting digital disruptors as part of their business technology strategy. This report describes the drivers of digital disruption in India and how CIOs can leverage the unique opportunities it creates.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.