Trends Report

Brief: Consumer Ad Attitudes Show Promise

Use Context To Overcome Ad Fatigue

April 29th, 2015
Collin Colburn, null
Collin Colburn

Summary

Here's some good news for marketers: Advertising continues to drive sales and brand affinity, and ad attitudes have improved in several dimensions since 2012. However, consumers still feel overwhelmed by ad volume and are increasingly apt to pay for ad-free environments. This report showcases current consumer attitudes toward advertising and recommends how B2C marketing leaders can apply contextual marketing to combat negative ad perceptions.

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