Brief: Digital Experience Delivery Platforms — Early Days, Early Lessons Learned

Vendors are buying, building, and integrating their way toward platforms designed to help companies deliver omnichannel experiences across commerce, content, and campaigns. "The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014" evaluation outlines the current state of the market, and shines a light on how vendors stack up so far. During the research process for this report, Forrester spoke with 46 companies using these platforms or platform components. In our conversations, companies found that many of the digital experience delivery platforms are still works in progress and, in fact, they might only need some components. But many of the companies we interviewed hoped — and still hope — for platforms that are simple, integrated, and extensible. This report outlines the key lessons and desires of the early adopters in this complex market.