Trends Report

Brief: Drive Faster Retail Performance With SAP'S CAR

How To Benefit From SAP's Customer Activity Repository

October 20th, 2014
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
With contributors:
Holger Kisker, Ph.D. , Victoria Boutan

Summary

Application development and delivery (AD&D) professionals in retail face a barrage of urgent demands from line of business colleagues to equip them with actionable insight about inventory availability by location and about the propensity of individuals or segments to respond to new product introductions or offers. There's no lack of theories about the omnichannel imperative, but AD&D professionals need to turbo charge retail performance without pulling off the highway. They can't just scrap existing applications and start again. This research shows AD&D professionals how to learn from early adopters' experiences and how to advance their age of the customer strategy by taking advantage of SAP's Customer Activity Repository (CAR) as a practical aggregation tier, complementing existing systems of record, and supporting highly differentiating systems of engagement.

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