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For Application Development & Delivery Professionals

Brief: Embrace Responsive+ Web Design

All Content Is Not Created Equal: Blend Techniques To Drive Relevance And Maintain Manageability

June 15, 2016

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Why Read This Brief

Application development and delivery (AD&D) professionals are rapidly adopting responsive web design (RWD) to solve multi-device challenges. Unfortunately, poor examples of RWD soured some digital strategists on the philosophy. As a result, some web strategists advocate for adaptive design to better embrace the user's device context. The "responsive versus adaptive" debate continues today, but Forrester outlines why these traditional definitions are limiting. This report also provides guidance on four tiers of content and the design treatments they deserve.

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