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For eBusiness & Channel Strategy Professionals

Brief: Employee Experience Defines Your Digital Employer Brand

How Traditional Firms Can Compete With Digital Masters To Recruit Top Digital Talent

September 10, 2015

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  • By Martin Gill
  • with Patti Freeman Evans,
  • Luca S. Paderni,
  • Alex Causey,
  • Peter Harrison

Why Read This Brief

Digital skills are in short supply. eBusiness professionals in every industry struggle to recruit the right candidates, and as more firms embark on digital transformations, the competition for talent is growing. eBusiness leaders in end user firms like banks and retailers now compete with digital agencies, tech vendors, and ultra-cool startups offering candidates heady stock options and the chance to become the next Zuckerberg. How do you compete? Don't try to be something you aren't. Your digital employer brand must truly reflect your firm's digital ambition. It must be a multi-touchpoint strategy that embraces your corporate recruitment website, your social media presence, and your physical office environment. This report shows you how to build a strong digital employer brand.

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