Trends Report

Brief: Five Lessons From Five Cyber Mondays

Insights From US eCommerce's Biggest Day Of The Year

February 6th, 2015
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Carrie Johnson , Laura Naparstek

Summary

Cyber Monday, the Monday after Black Friday, is now the biggest shopping day of the year for online retailers in the US. In fact, online retail sales exceeded $2 billion on Cyber Monday in 2014. In partnership with Bizrate Insights, Forrester has tracked consumer sentiment and retailer promotions on this critical date since 2010 and discovered that the keys to the day's success are simple: compelling promotions with strong execution. Ubiquitous free shipping offers, aggressive email marketing, and an effective mobile presence are three of the factors that enable retailers to drive more sales on Cyber Monday every year. This report outlines the key success factors and metrics for eBusiness and channel strategy professionals and also offers advice for driving even more sales on this date in 2015.

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