Report

Brief: Forrester's Empowered Customer Segmentation Applies Across Industries

North American Consumer Technographics®
September 21st, 2016
With
Theresa Pappafotopoulos
Xiaotong Duan
and Rachel Birrell

Summary

The pursuit of novel and emotionally satisfying experiences combined with a growing number of devices, digital services, and information sources is giving customers a sense of empowerment that brands everywhere must contend with. While these aspects of cu

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