Trends Report

Brief: Four Strategies To Bridge The eCommerce Enterprise Application Gap

Practical Steps To Prepare Your Enterprise Backbone For Digital Business

July 19th, 2016
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
With contributors:
Christopher Andrews , Adam Silverman , Bill Seguin

Summary

In the past few years, firms have spent heavily on customer experience, but in many cases have failed to adapt their core systems to new trading conditions. Their legacy supply chain and inventory accounting can't keep up with the digital promise. A company's investments in eCommerce and customer experience will yield disappointing returns if it doesn't also overhaul or carry out major upgrades to legacy apps. This report helps application development and delivery (AD&D) professionals address the challenges associated with the gap between application and experience and understand possible remedies.

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