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For eBusiness & Channel Strategy Professionals

Brief: Four Ways APIs Are Changing Your Business

How To Design An API Strategy That Fuels Digital Business

June 17, 2015


Why Read This Brief

Application programming interfaces (APIs) are perhaps the most critical technology in digital business design. They have the power to unlock new revenue streams, transform how you design and deliver change, and extend your value proposition via dynamic ecosystems of value. But digital business design is a highly technical domain awash with jargon and misconceptions and one in which the underlying technology capabilities fundamentally drive and constrain business model design. Neither eBusiness nor technology management teams can build a successful API strategy in isolation — collaboration is key. In this document, we present a framework to help eBusiness executives cut through the confusion, identify how APIs can add value to the business, and collaborate with their technology management colleagues in building an API strategy that will power their digital business transformation.

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