Trends Report

Brief: GE Positions Itself As A Digital Industrial Leader

For GE, Software And Analytics Are The Secret Sauce To Become Customer-Obsessed

October 9th, 2015
John McCarthy, null
John McCarthy
With contributors:
Pascal Matzke , Laura Easton

Summary

GE recently hosted Minds + Machines 2015, its fourth annual industrial Internet marketing and customer event. At the event, Chairman and CEO Jeffrey Immelt laid out his vision for the company, how GE shifted from information technology to business technology, and how this has helped it become more customer-obsessed.

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