Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Brief: Hotels Differentiate With Mobile Moments

Smart Hotels Are Crafting High-Value Mobile Moments Throughout Their Customers' Journeys To Create Competitive Advantage

October 12, 2016

Primary author headshot


Why Read This Brief

Mobile is changing travelers' behaviors and expectations worldwide, making mobile moments the next battlefield for hotels. While Chinese travelers are rapidly embracing mobile moments delivered by leading hotels and online travel agencies (OTAs), the majority of hotels have yet to catch up and serve customers throughout their entire journey. Digital business professionals managing hotel brands can use this brief to learn how to better address hotel customers in their most relevant mobile moments.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($395 USD).


Recommended Research