Trends Report

Brief: How Machine Translation Can Help Fulfill eCommerce Translation Needs

Technology Advancements Mean Machine Translation Has Earned A Second Chance

June 10th, 2015
Lily Varon, Principal Analyst
Lily Varon Principal Analyst
With contributors:
Zia Daniell Wigder , Mark Grannan , Diana Gold

Summary

eBusiness leaders are looking to global markets to find new revenue opportunities. However, global businesses face a variety of challenges in building and operating successful international websites. The lack of localized content — largely a result of the perceived cost and complexity of translation and localization — means firms are leaving revenue on the table. The sheer volume of website content, increasing demand for quick turnarounds on translation, and the number of languages needed far exceed the capacity of using an all-human translation process. Machine translation (MT) can help fulfill enterprise translation needs while keeping project costs under control. This report will help eBusiness leaders understand the role that machine translation can play in an eCommerce localization initiative.

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