Trends Report

Brief: How To Organize For Email Marketing

Improve Your Email Program With Storytelling

April 28th, 2016
Rebecca McAdams, null
Rebecca McAdams
With contributors:

Summary

Email organizations have no standard organization model, have unspecific road maps, are using basic measurement, and are superficially applying customer insights to their marketing. This report proposes they can better utilize their current assets to improve the sophistication of their email programs.

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