Save or Share this Report

For Customer Experience Professionals

Brief: IBM's New Tools For CX Ecosystem Management

The IBM Watson Portfolio Aims To Help CX Professionals Master Their Operating Environment

December 16, 2015

Primary author headshot

Authors

Why Read This Brief

In October 2015, IBM held its Insight conference in Las Vegas. Most customer experience (CX) professionals didn't pay attention — but they should have. IBM showed how its emerging data assets and its cognitive computing technology, IBM Watson, can help businesses sense, analyze, and react to changes in their operating environment. This report highlights what CX leaders need to take away from IBM Insight 2015.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($349 USD).

Purchase

Recommended Research