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Brief: Introducing Forrester's Empowered Customer Segmentation In Asia Pacific

Asia Pacific Consumer Technographics®

October 4, 2016


Why Read This Brief

The age of the customer means that consumers are increasingly empowered by new technologies, rich information resources, and a wide choice of brands. To keep pace, businesses must understand how their customers are evolving and at what rate. Here, we outline how the five key dimensions of change that drive customer empowerment manifest themselves in Asia Pacific. We also apply Forrester's Empowered Customer Segmentation to consumers in China, India, South Korea, Japan, and Australia to measure how changes in customer behaviors and attitudes vary across the region.

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