Trends Report

Brief: Key Technology Themes For Digital Retailers

NRF's Big Show Highlights A New Generation Of Solutions Offering Customer-Centric And Data-Based Insights

March 11th, 2015
Brendan Witcher, VP, Principal Analyst
Brendan Witcher VP, Principal Analyst
With contributors:
Zia Daniell Wigder , Nigel Fenwick , Peter Sheldon , Julie Ask , Adam Silverman , Rebecca Katz

Summary

The rules of engagement between retailers and customers are changing. Recognizing the serious challenge they face, eBusiness professionals often turn to solution providers that specialize in different areas of online and offline retail for help. But given the massive landscape of vendor offerings, eBusiness leaders face questions such as, "What technologies do I need to care about today?" and more importantly, "Am I using the right tools for my organization to achieve digital excellence?" The National Retail Federation's (NRF's) Big Show 2015 gave retailers the opportunity to seek answers to those questions by comparing and contrasting the landscape of vendor technology solutions. This report provides eBusiness professionals with direction around what advancements are of critical importance today and what challenges still exist that they must address to better serve the needs of their customers.

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