Trends Report

Brief: Loyalty Programs Unveil Your Most Loyal Customers

Refine The Member Experience To Boost Loyalty

November 25th, 2015
Emily Collins, VP, Research Director
Emily Collins VP, Research Director
Megan Burns, null
Megan Burns
With contributors:
Srividya Sridharan , Samantha Ngo , Michael Gazala , Emily Miller , Matthew Izzi

Summary

Loyalty programs are often touted as discount schemes that have little impact on customer relationships. But we find that when done right, loyalty programs encourage a company's most engaged customers to identify themselves as fans of the brands. And we have the data to prove it. Customer insights (CI) pros can use this research to understand where loyalty programs affect consumer perceptions, experiences, and behavior.

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