Trends Report

Brief: Managing The Transition To SaaS Applications For Retail And CPG

December 3rd, 2015
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
With contributors:
Christopher Andrews , Arelai Ephraim , Ian McPherson

Summary

Application development and delivery (AD&D) pros in consumer packaged goods (CPG) and retail industries are racing to adapt their application portfolios to a more external customer focus. Our data shows these industries at the leading edge of software-as-a-service (SaaS) adoption. Where CPG and retail applications used to operate in a plane bounded by supply chain and accounting, the imperative now is to add attributes related to customers' decisions and preferences. To drive this change, AD&D professionals must make the most of SaaS offerings. This report helps you choose the best solution to boost adaptability of your retail or CPG brand.

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