Trends Report

Brief: Mobile Application Performance Management Extends To The Customer

Mobile Performance Lies In The Customer's Perception

July 6th, 2015
Milan Hanson, null
Milan Hanson
With contributors:
Jean-Pierre Garbani , Megan Doerr , Amy Mills

Summary

It's a new age of business. Customers are crazy about their mobile devices and expect the devices to provide what they want in their immediate context and moment of need. Does your organization offer a mobile application? Do you offer a website optimized for mobile users? Are your tools fast, efficient, and easy to use? If you aren't managing mobility yet, you will be soon. And when you do, be sure that you're delighting customers and increasing revenue rather than driving disappointed customers to competitors. Your reputation — and maybe your business — depends on it. Managing IT "the old way," by focusing only on internal technology and processes, may be a fatal mistake. Infrastructure and operations (I&O) professionals can increase their value to the business by monitoring that "last mile" from their traditional IT infrastructure to the customer

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