Trends Report

Brief: Observations From Mobile World Congress That Will Shape Your B2B Digital Transformation

March 14th, 2016
Dan Bieler, Principal Analyst
Dan Bieler Principal Analyst
With contributors:
Pascal Matzke , Carmen Margarit-Stoica , Ian McPherson

Summary

This year's big technology themes at Mobile World Congress (MWC) can be summarized as big data, Internet of Things (IoT), 5G, and virtual/augmented reality (VR/AR). These themes will be important for B2B players and especially for revolutionizing customer experiences, optimizing industrial and operational processes, and boosting service enhancements. This report summarizes our observations from MWC 2016 and the key takeaways for developing B2B digital transformation strategies.

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