Trends Report

Brief: Redesign B2B Dashboards Around Customers To Deliver Actionable Insights

February 24th, 2014
Laura Ramos, Vice President, Principal Analyst
Laura Ramos Vice President, Principal Analyst
With contributors:
Elizabeth Perez , David Cooperstein

Summary

Most B2B marketers rely on static slide decks and tedious spreadsheets to demonstrate the impact of their marketing spend. Yet they are being held to higher expectations regarding ROI and faster decision-making. This report defines the design points that make marketing dashboards more insightful and forward-looking. B2B CMOs must redesign marketing dashboards with a focus on prospects, current customers, and influencers. By keeping the focus on the buyer's life cycle, the next generation of dashboards will help decision-makers grasp business insights that can mean the difference between capitalizing on new opportunities and losing out to unexpected disruptions.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.