Trends Report

Brief: Samsung Knox 2.0 Chases The Secure Mobile Market

But Do Customers Need Another Vertical Enterprise Device Platform?

April 9th, 2014
Ted Schadler, VP, Principal Analyst
Ted Schadler VP, Principal Analyst
Christian Kane, null
Christian Kane
Henning Dransfeld, null
Henning Dransfeld
With contributors:
Christopher Andrews , Enza Iannopollo

Summary

The relaunch of Samsung Knox 2.0 was widely talked about at this year's Mobile World Congress in Barcelona. Customers and partners voiced mixed views on the market potential and the impact Knox will have on the vendor landscape for mobile enterprise device services. Samsung Knox 2.0 delivers an enterprise-grade Android alternative to iOS and BlackBerry 10 for Samsung customers, with the inclusion of content encryption and two-factor authentication. But with it comes a high risk go-to-market strategy based on premium prices and the integration of functions like cloud-based mobile device management and content distribution into the Samsung-proprietary stack.

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