Trends Report

Brief: Smart Banks Tap Into Customers' Mobile Moments

Smart Banks Are Building Competitive Advantage By Serving Mobile Bank Customers Throughout The Customer Journey

January 8th, 2016
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Luca Paderni , Michael Barnes , Benjamin Ensor , Flora Zhang , Bill Nagel

Summary

Mobile banking is gaining momentum worldwide, and mobile moments are the next battleground for banks. While Chinese consumers are rapidly embracing mobile moments, most banks have yet to follow them; as a result, banks are unable to serve customers throughout their entire journey. B2C marketing professionals working at banks can use this brief to learn how to better address customers in their most relevant mobile moments.

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