Trends Report

Brief: The Local Marketing Opportunity

Showcase Your National Brand Where It Matters Most

April 20th, 2015
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
Collin Colburn, null
Collin Colburn

Summary

Now is the time to initiate a local digital marketing strategy; new technologies have lowered the barriers that previously made marketers shy away from the scale issues associated with local. This report will showcase the benefits that local digital marketing provides and explain how marketers can use search marketing to launch local digital operations and move past search into other key local interests.

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