Brief: The Social Users You Want To Reach Are On Mobile

July 23rd, 2014

Thomas Husson Vice President, Principal Analyst

Roxana Strohmenger

With contributors:

Melissa Parrish , Nate Elliott , Nicole Dvorak , Samantha Merlivat

Summary

With more than a billion monthly active users, Facebook has one of the largest mobile audiences in the world. There's no doubt that Facebook has disrupted the app marketing space by becoming a key player in app discovery — which is the key driver behind its mobile ad revenues. And this is just the most obvious reason that the intersection of mobile and social behaviors is on marketers' minds. But what are the opportunities for brands in engaging mobile social users if they're not trying to drive app downloads? This report explains why these users are an important audience for marketers by comparing their interactions with brands on social sites via mobile and PC.

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