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For Customer Experience Professionals

Brief: To Beat Disruption, Think Like A Disruptor

The NewCo Conference Offers Clues To Coming CX Disruption

December 21, 2015

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Why Read This Brief

To beat disruptors, it helps to know how to think like one. For a snapshot of how disruptors operate today and what it's likely to mean for customer experience (CX) in the coming years, Forrester recently toured a dozen startups and venture funds through the NewCo conference. These young companies bring an approach that is both challenging and instructive for firms aiming to be customer experience leaders.

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